The longer your retirement lasts, the more risk your retirement will face. We call this situation longevity risk. longevity risk is any potential risks attached to the increased life expectancy of an individual. Life is full of fears. But there's one that is outpacing any other when it comes to retirees. And that is the fear they're going to live too long. It was only a couple of years ago that their three greatest fears were death, taxes and public speaking. So why did things change? The reason is because of longevity. Retirees are realizing retirements going to be much longer than what they had originally prepared for. It's not uncommon for retirement to now last up to 35 or 40 years. As a result, 68% of retirees are afraid they're going to run out of money before they run out of retirement. And when a retiree runs out of money, it creates major issues.